Toft Dairy — Crystal's Requests

Prepared by Crabtree Marketing · June 2026

2 Items
📋 Photo Release Waiver
⭐ Review + Directory Tool

✅ Legal Review — Completed

Grant language: Non-exclusive, royalty-free, perpetual rights grant is standard and enforceable. Covers all requested platforms.
Minor consent protocol: Parent/guardian signature block is mandatory and clearly separated. Required for any minor.
Right of inspection waiver: Subject expressly waives right to approve final use — protects Toft from future objections to specific posts.
Added — Guardian certification: Guardian now certifies they have full legal authority to sign on behalf of the minor. Aligns with Ohio institutional standards.
Added — Medical privacy clause: Toft will not disclose the child's medical diagnosis or health history. Critical for Make-A-Wish context.
Note for Crystal: Make-A-Wish Foundation may require their own separate consent form from the family. This waiver covers Toft's use only. Confirm with your MAW coordinator before event day.

PHOTO & VIDEO RELEASE

Toft Dairy · Sandusky, Ohio · toftdairy.com

I, the undersigned, hereby grant Toft Dairy ("Company") and its authorized representatives, including Crabtree Marketing, permission to photograph and/or record video of the individual(s) named below ("Subject") in connection with the Make-A-Wish Event held at Toft Dairy and/or Toft Parlor locations.

I grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, publish, and distribute these photographs and/or videos — including on social media platforms (Facebook, Instagram, TikTok), the Company's website, email communications, and related marketing materials — without further notice, review, or compensation to me or the Subject.

I understand and agree that:

  1. The Company may use images/video in any medium, now known or later developed.
  2. The Company may use the Subject's name and likeness in connection with the images.
  3. I waive any right to inspect or approve the final use of the images or videos.
  4. I release and discharge the Company from any and all claims arising from the authorized use of these materials.
  5. This release is binding upon my heirs, assigns, and legal representatives.
  6. Privacy protection: The Company will not disclose, publish, or reference the Subject's medical diagnosis, condition, or health history in connection with any images or videos obtained under this release.
☐  Optional: I do not consent to the Subject's full name being used publicly. First name only may be used.
Section 1 — Subject Information
Full Name of Subject (Person Being Photographed)
Date of Birth
Event Name
Event Date

⚠️ Section 2 — Parent or Legal Guardian (Required for Minors Under 18)

"I certify that I am the parent or legal guardian of the Subject named above and have full legal authority to grant this release on their behalf."
Parent / Legal Guardian — Printed Name
Relationship to Subject
Parent / Legal Guardian — Signature
Date
Email Address (Optional)
Phone Number (Optional)

Toft Dairy — Sandusky, Ohio — toftdairy.com — This release covers Toft Dairy's use only. Make-A-Wish Foundation may require a separate consent form.

BirdEye Replacement — Options for Toft Dairy
Both options below provide what Toft actually needs: direct directory submissions across 75+ sites and a unified dashboard to respond to reviews on Google, Facebook, Yelp, and more — from one place. No BirdEye chat feature. No $300–$450/month.

🎯 Our Recommendation: Option B — Synup (Managed by Crabtree Marketing)

Synup does everything BirdEye did for reviews and listings — direct submission to 75+ directories, unified review response across Google, Facebook, Yelp, TripAdvisor, and 20+ platforms, AI-drafted responses, and daily monitoring. Crabtree Marketing will manage the account and cover the fee as long as we're managing Toft's marketing. Crystal gets one clean place to see and respond to every review.

Option A — Synup (Self-Managed by Toft)
~$35–$70/location/mo
Synup is a purpose-built local marketing platform that handles both sides of what Toft needs. Crystal gets her own login and manages everything directly. The Listings Pro add-on ($35/location/mo) submits to 75+ directories and keeps data synced. The Reviews Pro add-on ($20/location/mo) gives Crystal a unified inbox to respond to reviews across Google, Facebook, Yelp, TripAdvisor, and 20+ other platforms — with AI-drafted responses included.
✓ What You Get
  • Direct submission to 75+ directories
  • Unified review inbox — all platforms in one place
  • Respond directly to Google, Facebook, Yelp, TripAdvisor
  • AI-drafted review responses
  • Daily review monitoring (not just weekly)
  • Duplicate listing suppression
  • No BirdEye chat feature
✗ What to Know
  • Crystal owns setup and ongoing management
  • Learning curve on a new platform
  • Pricing requires base plan + add-ons
Estimated cost for Toft (1 location):
Synup base plan (Startup): $79/mo annual  |  Listings Pro: $35/mo  |  Reviews Pro: $20/mo
Total: ~$134/mo — or less if CM negotiates agency pricing on the base plan.
Option B — Synup (Managed by Crabtree Marketing)
RECOMMENDED ✓ Cost Covered by CM
Same platform as Option A — the difference is who runs it. Crabtree Marketing sets up the account under our agency plan, manages the listings and monitoring, and covers the cost as long as we're managing Toft's marketing. Crystal gets a clean client dashboard to view and respond to reviews. CM handles the backend: directory submissions, data accuracy, duplicate suppression, and monthly performance reporting.
✓ What You Get
  • Everything in Option A — same platform
  • CM manages setup, listings, and monitoring
  • Crystal's dashboard: view + respond to all reviews
  • Monthly listings accuracy report included
  • No new tool to learn from scratch — we run it
  • No cost to Toft while CM manages marketing
✗ What to Know
  • Account lives under CM — transfers to Toft if they leave
  • CM setting up account takes 3–5 business days
💚 No cost to Toft Dairy. Crabtree Marketing will set up and manage the Synup account, covering the platform fee for as long as we're managing Toft's marketing. Crystal will receive access to her review dashboard once we have the account configured.
What "Direct Directory Submission" Covers

Synup's Listings Pro submits Toft's name, address, phone, hours, photos, and description to all of these simultaneously — and keeps them in sync when anything changes. No manual logins. No stale listings.

📍 Google Business
📘 Facebook
🍎 Apple Maps
🅱️ Bing Places
🌟 Yelp
📦 YellowPages
🏢 Foursquare
📋 BBB
🗺️ MapQuest
🏪 Manta
📌 Superpages
📍 TripAdvisor
🏬 Nextdoor
🔍 Yahoo Local
📱 Waze
+ 60+ more